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The conscious company and attracting talent through values
A mindful company knows that its success is paramount, but also taking care of its employees is a daily and essential task.
Marcos Lopez
HR Consultant
19 of February, 2025
A conscious company is always mindful of the impact of its habits and actions on other companies and its environment. Such companies are led by people who understand and recognize their strengths and weaknesses. Also, individuals who are prepared to run their business in a more committed and inspiring way. Conscious businesses are all those that choose to follow a business strategy, under which they can benefit both people and the environment. Next, learn all about conscious companies and the attraction of talent through good business values.
What is a conscious company?
A conscious company is a comprehensive business model for all those business leaders who understand the impact of the actions and decisions they make. They consciously follow the end result principles and appreciate the stakeholder model to proactively align their companies. This also allows them to provide positive value to each of their employees. Conscious organizations and leadership are interested in taking care of the planet while generating profits for the company.
What are business values?
We can say that, values are deep convictions that determine the way a person thinks and acts. Therefore, they are capable of granting characteristics that help determine those who possess them. For organizations, values are the cover letter that establishes corporate DNA. Consequently, the professionals who work in them are usually more committed to the cause if they can correctly share it.
However, such complicity will hardly exist without good transmission that allows achieving success and the promotion of corporate values. To start, values must be well defined so that they can arrive clearly at the recipients. This way, it escapes the subjectivity of the individual to avoid free interpretation.
Currently, internal training platforms are an excellent channel for transmitting the message to those who are already on the team. A viable option for new additions is to take advantage of selection interview time to accentuate conscious corporate culture.
Principles of a conscious company
- Establish a higher purpose. Making money is necessary for the vitality and sustainability of any company. However, it is not the only reason for that company to exist. Conscious companies focus on their purpose beyond the profits they perceive. Any purpose will have the power to activate and motivate us, it will drive us to get up in the morning, it will sustain us when times get tough. Customers, employees, and even suppliers love and appreciate companies that have higher purposes.
- Orientation and conscious leadership by shareholders. Companies that are conscious can focus on the entire business ecosystem. In this way, they create and optimize value for stakeholders. A conscious culture recognizes that, without customers, employees, and suppliers, business will never achieve success. Ultimately, we must understand that a conscious business is a win-win proposition, which includes highly healthy performance for shareholders.
- Conscious leadership. True conscious leaders, first, must become good servers, these focus on a us much earlier than a me. They are capable of fostering and inspiring transformation and, in this way, bring out the best in those around them.
- Conscious culture. Conscious culture refers to all the values, practices, and principles that underlie a company’s social fabric. These permeate their actions and connect stakeholders to each other, managing to connect, at the same time, with the purpose of the company. A conscious culture fosters care, love, inclusion, and generates trust among members of a company. In conclusion, it is a unifying and energizing force, which truly brings a conscious company to life.
How to attract talent through business values?
Business values are directly related to the human resources department. Through these, we can attract new talent to our organizations. Next, we will mention some valid ideas to meet this objective:
- Train and develop internal talent.
- Support employer branding initiatives.
- Bet on more modern technological approaches.
- Update the traditional performance evaluation.
- Use of good practices in talent management.
- Establish correct corporate communication.
- Drive conscious and empathetic leadership.
Let’s keep in mind that the values that generate culture from the innovation model are essential to stand out from the competition. In this way, you can attract talent that can identify with the brand in question. A conscious company must promote and disseminate its values among all collaborators. In this way, it will create work teams committed to the company and conscious of the work they perform.
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