How to write job offers to attract talent in the company

18 of March, 2025

A job offer is the key to finding the talent you seek as a leader of your organization. There are many ways to draft it, but if you want to achieve your desired effect, it’s better to follow some basic rules. If you don’t know how to do it, we will teach you how to make the ideal job proposal.

You will find these, and more keys to personnel selection, in this article. Keep reading!

How to make a job proposal

Is it time to incorporate new candidates into your company? If so, your human resources department will need to draft an attractive proposal. To do this, you must follow a series of tips:

• Candidate profile. If you’re wondering how to make a job proposal, you first need to be clear about the candidate profile your company is looking for. This should include the organization’s culture and the skills and competencies the candidate needs to have. Of course, the desired profile regarding training and experience is also very important.
• Job title. Once these points are defined, an attractive, descriptive, and eye-catching title should be drafted. Use keywords that identify the job characteristics. This way, you increase the likelihood of finding the right person for the job.
• Description. Now is the time to develop the offer. Use a friendly tone, with punchy, short sentences. Address the candidate directly. It’s up to you whether to include salary information—it’s recommended, as it indicates transparency and can also increase effectiveness by discouraging applications from those seeking higher pay.

• Job duties. Remember to explain the job duties in as much detail as possible. However, be sure to condense the information to avoid overly lengthy text.
• Company description. Dedicate a small section to explain why your company is the perfect place for the candidate to achieve their professional goals. Speak in the first person to create compelling text. It’s also useful to include the type of schedule offered and the duration of the contract. These details will further increase the attractiveness of the job offer.
• Job listing. The final step, but not the least important, is to have your job listing visible on job search platforms and channels of the company.

Extra information

In addition to the details above, it’s useful to add another point: the different types of social benefits. Do you have ideas for rewarding your employees besides monetary incentives? Social benefits can be an excellent option.

We’re talking about a reward that, although not monetary, is highly valued. This can be discounts at a business near the workplace, free fruit in the office, massages, flexible hours, etc. It’s important to include these in the job plan, as it demonstrates care and concern for the team.

In fact, more and more companies in Spain are adding these non-monetary benefits to complement their employees’ salaries. According to data provided in 2021 by the INE, almost 600 euros per worker per year were allocated to social benefits.

3 job proposal ideas

If you’ve read this far, you are prepared to make a very attractive job offer. But if you’re still unsure, we have some examples to help you understand how to make a job proposal.

• Rule of dedication. In this case, your work plan proposal will be considered proportional to the effort and time you’ve invested in preparing it. Spending enough time on customizing internal communication shows your interest in the prospective candidates.
• Motives and benefits. Here, you need to highlight the reasons that make the offer reputable and lucrative. A professional tends to respond to communication when it’s effective, meaning it proposes solutions to a specific problem. You need to be direct in mentioning the benefits your proposal brings to both parties. However, try not to overload the candidate with too many topics.
• Application. If you’re offering employment, job opportunities, or a collaboration, make it very clear from the beginning. In other words, explain why you’re looking for a specific candidate without comparing them to anyone else. In all cases, accompanying the proposal with a colorful corporate image will be highly beneficial.

Keys to making a professional proposal

To craft a compelling proposal for potential candidates, you should implement three actions:

• Specificity. Your employees will be more motivated the more effort and personalization you invest in the proposal. Specifically suggest what they can do to assist you, as well as what you will do to aid them.
• Communication. Avoid making generic proposals. Besides potentially wasting time, it could negatively impact your professional reputation. Bad communication will make finding the perfect candidate difficult.

In addition, you can follow 3 more keys to make an effective job proposal:

• Service key. You will need to perfectly define what you’re offering.
• Client key. Know who you’re offering it to.
• Offer key. Know how to turn your job proposal into the best offer the candidates will come across.

Now that you know how to create the perfect job proposal, it’s time to get to work. Have clear thoughts and implement them to find the candidate your organization needs.

If you still have any queries, which we hope not, you can visit us at our Sesame HR website. As experts in the creation of HR software, we can accompany you and provide advice during whatever process you need.

Cristina Martin

People and Talent Director | LinkedIn | | Web | +post

Professional with over 20 years of extensive experience in various areas of Human Resources (Recruitment, Training, Occupational Risk Prevention, and Personnel Management). Experience in the Management Department: Broad understanding of the company and HR.

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