18 of March, 2025

Have you ever wondered how you can accelerate the hiring process without compromising candidate quality? If your answer is affirmative, then you have found the right place. You’re about to understand what nethunting applied to recruitment is, a fundamental tool in the digital recruitment process.

In this article, you will also find out the main functions of the nethunter, some essential tips for your nethunting strategy, and how you can improve it by content marketing or Artificial Intelligence in HR. Dive in!

What is nethunting applied to recruitment?

Looking to implement a more modern, effective, and efficient recruitment process? Then nethunting is what you’re looking for. For those who still do not know what nethunting is, it involves the search, location, and hiring of the best talent for a given job via the internet.

Nethunting is a form of staff selection focusing on digital techniques and can be reinforced with the help of Artificial Intelligence (AI).

Ultimately, it turns out to be a complex process that is crucial for both small and large companies. It maximizes the efficiency of times as well as the competencies required by each professional group.

It differs from headhunting, as instead of identifying vacant positions from personal contacts, the nethunter performs a thorough and systematic search through the web to find the best candidates for the vacancy. This involves not only working with the main web pages and portals dedicated to job offers but also focusing on social networks.

In addition to the mentioned fact, nethunting applied to recruitment allows to save costs to the company, because all information can be obtained from the internet without the need for face-to-face meetings with candidates.

Nethunter functions

As we mentioned, the nethunter is an innovative figure that combines different scouting techniques and information gathering to identify ideal candidates for a position. Lately, it’s experiencing exponential growth, with companies betting on this new model of staff management.

The main functions of the nethunter include:

Digital footprint tracking: the nethunter has the ability to track and collect information about an individual’s online digital footprint. This includes data like social media profiles, online activities, and other elements linked to a person’s digital identity.
Online conversations: the nethunter analyses online conversations, whether on social networks, forums, blogs or other platforms on the Internet. This involves tracking keywords, hashtags, mentions, and relevant threads to gather information about trends, opinions, events or any other topics of interest.
Online reputation management: the nethunter provides tools and functionalities to manage the online reputation of a person or company. This involves monitoring and controlling online mentions, comments and reviews, all to foster talent attraction.

To develop these functions, the nethunter will have to implement a coherent global strategy for the process. In the next point, we’ll see what to follow.

Nethunting strategies

Now that you know what nethunting applied to recruitment is, it’s time to review the strategies to find the best candidates most effectively. There are some tactics that experts suggest to make sure you capture the exact profile for the vacancy. Let’s look at them.

1. Nethunting applied to recruitment

As always, the first step is to clearly and accurately define the job profile. This is the basis for searching among online digital profiles. Once this is done, you can start applying different search strategies.

Here are some tips to create an effective work schedule:

Determine the profile of the vacancies that should be covered in the company.
Establish which channels to implement to review and define search strategies.
Plan social media posts with storytelling to attract interesting candidates.
Build a candidate ranking to track who stays and who does not meet the necessary requirements.
Perform detailed analysis to evaluate results and learn more about your target audience.

By following these steps, you can improve talent attraction, increasing the chances of finding suitable professionals.

2. Nethunting with content marketing

One of the most interesting nethunting methods applied to recruitment is content marketing. This method consists of creating attractive content on specific platforms to reach qualified candidates.

This content can range from articles and interviews to infographics and videos, adapted to the digital medium we choose to spread our recruitment.

The advantages of this type of social networking is that they allow you to get to know candidates and their professional profile even before posting a job offer. This allows you to engage in dialogue with them, interact with their publications and share relevant information to attract them to your company.

However, care should be taken when choosing the correct platform for each case. If you want to reach a senior professional with a higher age, it would not make sense to establish a presence on TikTok: a social network more oriented to young people.

On the other hand, if you want to find a younger junior programmer, LinkedIn may be the least suitable option.

Your content strategies must also be adapted to the chosen digital medium: videos on YouTube make no sense for Instagram, for example.

It is important to discuss all these aspects before starting a nethunting project with content marketing to ensure success in the search for the ideal candidate.

3. Nethunting with Artificial Intelligence

If you want to leverage technology and nethunting applied to recruitment, then using Artificial Intelligence (AI) can be a great choice.

AI is a tool that can track a high volume of data very quickly to find the best candidates in the shortest possible time. It also serves to draw up HR reports.

Therefore, applying AI to nethunting means that not only can you move faster during the hiring process, but you can identify and recruit better candidates.

This technology can also be found in our software. By using the AI technology of Sesame HR, you can:

Write posts tailored to your target audience for social media.
Analyze a large amount of data to make better decisions.
Ask for advice to continue with your tasks.

Advantages of nethunting applied to recruitment

What does nethunting offer that traditional headhunting doesn’t? Nethunting focuses on digital profiles, leveraging social networks, artificial intelligence and software tools for a more accurate tracking of suitable candidates. This means it can attract talent better in the current job market.

In addition, these tasks are carried out with higher professionalism, making recruitment and hiring processes more agile and efficient.

The nethunter looks for potential candidates specifically for a given role, knowing in detail the unique profile desired by the company. This precision guarantees more satisfying results for both: company and candidate. It is especially useful when looking for digital talent since their most natural environment will always be the web.

In conclusion, now that you know what nethunting applied to recruitment is, you will have realized that it’s a powerful tool that can be used to increase hiring efficiency.

Furthermore, it can be used along with marketing and AI to further improve results. If you want to know more about how our HR software can help you in this process, stay on our website. We’ll tell you everything you need to know!

Professional with over 20 years of extensive experience in various areas of Human Resources (Recruitment, Training, Occupational Risk Prevention, and Personnel Management). Experience in the Management Department: Broad understanding of the company and HR.

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cristinamartin

HR Content Specialist

What is nethunting applied to recruitment and how to implement it in companies?