Objectives of internal communication in a company

13 of October, 2022

One of the first steps when designing an internal communication plan within a company is to set your communication goals. It will be, together with the analysis of your current situation, the starting point of your plan. The goals are multiple, so let’s see them one by one. Let us dive right into the objectives of internal communication.

Objectives of internal communication

Before going into the objectives of internal communication, it is worth remembering that we will not be able to achieve them without the appropriate internal communication tools. These tools can help us achieve the following:

Communicate what is happening in your company

Staff must know the mission, philosophy, values and strategy of the company in which they work. Internal communication is key when making these aspects known among employees. By understanding these values, they be excellent brand ambassadors.

Within this transparency, it stands out that it helps to prevent the spread of rumors. Rumors are mere conjectures, which may or may not be true, but always end up harming the activity of organizations. Managing these issues should also be one of the goals of a communication plan in a company. Avoiding, identifying and combating rumors is the best way to avoid these communication issues. Being clear and transparent or making the corresponding clarifications will serve to stop them.

Manage information exchange between areas

A company is like a human body: it has different organs that must work in coordination to achieve success. If one fails, the rest will struggle. Therefore, internal communication aims to organize and improve information flows between company departments. In a certain way, this goal makes it possible to democratize communication in a company. For this, we have different internal communication tools:

• Internal chat: for instant communication
• Email: to exchange documents
• Meetings and video calls: for all kinds of gatherings
• Employee portal: for downloading payroll, shift schedule, vacation management, etc.
• Employee manual: to explain how to work in an organization
• Labor surveys: to know the work environment in a company
• Suggestion box: to know and attend employee demands 

As we said before, organizations are responsible for providing these internal communication solutions to their workers. They should use their means to promote the use of an internal chat, regulate meetings or create a practical employee or welcome manual. Fortunately, tools like Sesame HR offer a really practical answer to internal communication needs. Thanks to its wide variety of functionalities and its alerts and notifications, managing internal communication is way easier.

Create a feeling of belonging

Another of the communication goals in a company should be to reinforce the feeling of belonging to the company. The simple act of reducing rumors and promoting transparent communication already serves to make employees feel more comfortable in the organization. Promotion of communication between departments also contributes to this. Interpersonal relationships are created that lead to the feeling of belonging to a group. The effort will be greater than if there were no such bonding among workers.

One of the consequences of the feeling of belonging is that it favors talent retention. This could be another of the communication goals in a company, since it greatly facilitates the work of human resources. Not only will we retain the most talented workers, but we will also avoid having to replace employees who left the company. A high rate of employee turnover goes against team cooperation and it does not help creating a feeling of belonging. On the other hand, if the talent continues to be linked to the company, these interpersonal relationships are strengthened.

Democratize communication: more internal participation

Is it inevitable that top-down internal communication will prevail over vertical communication? No. There are internal communication tools such as the suggestion box or meetings to promote internal participation. An exchange of ideas, a dialogue or a debate is always positive for the company. Communication must be democratized. Promote ascending communication so that company management knows what is happening at lower levels.

Many times, upper management takes measures without knowing the concerns or needs of their workers. Decisions that have a negative impact on the workforce, generating a certain detachment from the organization. Management must have in-depth knowledge of business reality, which will greatly facilitate decision-making. It is not enough to listen to workers, we must pay attention to them and offer a response to their proposals or requests.

Share the successes

The success of the company is everyone’s business, and internal communication is vital to make the entire staff participate in achievements. The fact of reaching a goal, of surpassing a milestone or having completed a project is a success for which we must congratulate everyone involved. This recognition of a well done job is another of the communication goals in a company that will allow us to enhance the degree of satisfaction and involvement of workers with the company they work for.