Boosting Employee Engagement in Canada: Strategies for Enhancing Your Company Culture

18 of January, 2023

Employee engagement in Canada is a key factor in the success of any business. Engaged employees are more productive, more creative, and more motivated—all of which can help your business grow.

In this blog post, we’ll discuss what employee engagement is and its benefits in Canada. We will also see strategies to boost engagement, creating an engagement plan and the importance of a strong company culture.

As we will understand briefly, intenal communication can be a key factor to create great company culture. Without any overdue, let’s dive into it.

What is Employee Engagement?

Employee engagement is the connection employees feel to their work, their company, and their colleagues. It is the level of enthusiasm and commitment they have towards their job—and it’s not just about job satisfaction.

Engaged employees are more likely to be productive, creative, and motivated to work hard. When employees are engaged, they are more likely to stay with your company and contribute to its success. Employee engagement is not the same as job satisfaction.

Job satisfaction is a measure of how content an employee is with their job. Job satisfaction is important, but it doesn’t necessarily mean that the employee is engaged. Engagement is about actively participating in the work and having a sense of purpose and belonging.

Benefits of Employee Engagement

Employee engagement can have a major impact on a company’s success. Engaged employees are more likely to be productive, creative, and motivated—all of which can help your business grow. Here are some of the benefits of having an engaged workforce:

• Improved customer satisfaction: Engaged employees are more likely to be customer-focused, which can lead to better customer service and higher customer satisfaction.
• Increased productivity: Engaged employees are more likely to be productive, which can lead to increased profits and a better bottom line.
• Reduced turnover: Engaged employees are more likely to stay with your company, which means less time and money spent on recruiting and training new employees.
• Greater creativity and innovation: Engaged employees are more likely to come up with creative solutions, which can help your company stay ahead of the competition.
• Improved morale: Engaged employees are more likely to be positive and motivated, which can lead to a better work environment for everyone.

Employee Engagement Statistics in Canada

Employee engagement in Canada is on the rise. According to a study conducted by the Conference Board of Canada, employee engagement levels in Canada are at an all-time high. The study found that 77% of Canadian employees were engaged in their work, a 5% increase from the previous year.

The study also found that organizations with higher levels of employee engagement had higher levels of customer satisfaction, profitability, and innovation. Besides, these organizations also had lower rates of absenteeism and turnover.

Strategies to Boost Employee Engagement

There are some strategies that companies can use to boost employee engagement. Here are a few of the most effective strategies:

• Recognition and rewards: Recognizing and rewarding employees for their hard work is a great way to show appreciation and motivate employees. Rewards don’t have to be monetary—they can be something as simple as a thank you card or a gift card.
• Flexible work schedules: Allowing employees to have more flexible work schedules can help them feel more in control of their work-life balance. Futhermore, remote work can also help them stay more engaged and productive
• Open communication: Encouraging an open and honest dialogue between managers and employees can help foster a sense of trust and understanding. This can lead to more productive conversations that can help boost employee engagement.
• Team-building activities: Team-building activities can help employees bond and create a stronger sense of unity and connection. This can help employees feel more engaged and motivated.
• Professional development: Providing opportunities for employees to develop their skills and knowledge can help them feel more valued and appreciated. This can lead to greater engagement and productivity.

Creating an Employee Engagement Plan

Creating an employee engagement plan is an important step in boosting employee engagement. A plan should include a strategy for recognizing and rewarding employees, as well as strategies for improving communication, collaboration, and team-building.

The plan should also include a timeline for implementing the strategies. It should be updated regularly to reflect changes in the company and to ensure that employees are getting the recognition and support they need.

The Importance of Company Culture

Company culture is an important factor in employee engagement. A strong company culture can help employees feel connected to their work, their colleagues, and the company. It can also foster creativity, collaboration, and innovation.

Creating a positive company culture starts with the company’s leadership. Leaders should strive to create an environment that encourages open communication, collaboration, and respect. They should also set a good example by following the company’s values and leading by example.

Conclusion

Employee engagement is an important factor in the success of any business, and it is especially important in Canada. There are many strategies that companies can use to boost employee engagement, some of which we discussed in this post.

Companies should also create an employee engagement plan and focus on creating a positive company culture. Investing in employee engagement can help your business succeed in Canada.

Sesame can help with this matter, as our software allows better internal communication alongside the launch of surveys that will help you to understand how your employees feel. Try a free 14-day trial now!