A Guide to Crafting a Successful Employer Brand in India

26 of April, 2023

Whether you’re a business owner in India or abroad, the success of your organization depends heavily on its employer brand. That’s why it’s crucial for all companies to have a clear and well-crafted employer brand that is clearly communicated to existing and potential employees.

But, crafting an effective employer brand can be tricky – especially if you’re operating in a competitive market like India. With its lakhs of hungry job seekers and hundreds of employers vying for their attention, creating an employer brand that stands out is no easy feat.

If you find yourself in this situation, don’t worry! In this article, we’ll walk you through simple strategies for crafting a successful employer brand in India – plus we’ll show you case studies of real companies who have done it right.

By the end of this article you will be armed with everything you need to craft an awesome employer brand and make your organization stand out from the rest. We will see how internal communication can contribute to an awesome employer brand within a company. Let’s get started!

Understanding Your Employer Brand in India

You may already be familiar with the concept of an employer brand—it’s basically your company’s reputation as an employer in India. If you want to build a successful employer brand, it is important to understand how it works.

The most effective way to do this is by understanding the needs and wants of Indian employees. Your research should look into factors such as workplace environment, job security, compensation and benefits, career growth opportunities, and other workplace initiatives.

Additionally, you should research into your specific industry in India, such as its competitive landscape and hiring trends. This information can help shape your strategies for building a successful employer brand tailored to Indian workers’ preferences.

Finally, consider the values that differentiate you from other employers in India—this will make sure that your employer brand stands out from the crowd.

Attracting Talent: How to Craft an Engaging Employer Brand

In India, creating an employer brand that attracts high quality talent is essential for future success. Here are some strategies to make sure your employer brand resonates with the right people:

• Focus Targeted Recruiting Efforts: Focus your recruiting efforts on specific groups of professionals who understand and value your company’s mission and culture.
• Social Engagement: Leverage social media platforms like LinkedIn and Glassdoor to engage with potential recruits. Post content that showcases your company culture, benefits, and working environment.
• Balance Professionalism & Personality: Your employer brand should reflect a professional tone, while also injecting some personality so it resonates with potential candidates. Aim to create an image that projects stability, respect, and creativity.

By taking a targeted approach and building an attractive employer brand in India, you can ensure that you’re attracting the right talent for your business.

Employer Brand Positioning Strategies to Reach the Right Candidates

When it comes to employer branding in India, having the right positioning is key—you want to ensure that your message resonates with the right candidates. Here are a few different repositioning strategies to get you started:

Focus on Your Values

Let your values take center stage and use them to guide all of your employer brand decisions. This includes not only recruiting and hiring, but how you interact with employees as well. People want to work for employers who value their workers, so make sure it’s clear what makes your company unique and special.

Highlight Your Culture

Your workplace culture is often what sets you apart from other companies, so focus on communicating this in employer branding efforts. Showcase how you support employee development and growth, whether that’s through training programs or flexible hours.

Showcase the People Who Work at Your Company

Highlighting the people who work at your company is a great way to show potential candidates a glimpse of life at your organization. Feature employee stories on social media profiles or website pages to give candidates an inside look into working with you.

These repositioning strategies can help you craft an effective employer brand story that stands out from the rest and engages potential hires who are looking for their next career move. With Sesame’s tools, like internal communication, you can ensure that these messages are heard loud and clear by those who matter most: current and prospective employees!

Maximizing Employee Engagement: A Guide for Indian Companies

Engaging your employees is one of the most important steps you can take to build a successful employer brand in India. After all, an engaged employee is more likely to stay with your company and be an advocate for it. So how do you maximize employee engagement? Here are a few best practices:

Create avenues for collaboration and communication

By creating avenues for collaboration and communication, such as through Sesame’s internal communication tools, you’re making sure that everyone can connect on projects and initiatives. This helps build up relationships and camaraderie amongst employees while ensuring that the workflow remains consistent and streamlined.

Recognize great work

Ensure that your staff feel appreciated by celebrating their successes, recognizing hard work, and publicly sharing feedback about what they’ve accomplished. This will show them that their efforts are valued, which in turn will lead to increased job satisfaction and motivation.

Prioritize learning & development

Your employees should feel like they’re continuously growing at their job—this is especially true when it comes to building an employer brand in India. Give them access to online courses, educational resources or other learning tools that can help them develop their career paths or skillsets. This will keep them motivated while empowering them with knowledge they need to get the job done—and be happy doing it!

Best Practices for Building Loyalty in Your Workforce

When it comes to building loyalty in your workforce, there are a few best practices that you should consider as part of your employer branding strategy. These strategies may vary from one organization to another, but they all share the goal of creating a positive work environment and a culture of employee engagement.

Here are some of the most effective ways to show employees that you value their contributions and commitment:

Flexible Work Environments

Offering flexible work arrangements is one way to show your employees that you appreciate their unique needs and recognize the value of their time. Flexible scheduling, telecommuting options, and partial remote working are all popular options that contribute to better job satisfaction and improved employee loyalty.

Proper Compensation Structures

Compensation is an important factor in demonstrating to your workforce that they’re valued and their hard work is appreciated. Structure salary packages that are both fair and consistent so that everyone feels rewarded for their efforts—including those whose salaries may depend on performance-based criteria.

Development Opportunities

Provide employees with opportunities for professional development through in-house workshops, external trainings, or certification programs. This not only helps with employee retention but also allows your team members to build new skills or enhance existing ones.

Benefits Programs & Perks

Workplace benefits like health insurance have become increasingly important among today’s workforce. Offering additional perks like discounts on products or services can also go a long way towards improving employee satisfaction.

Additionally, recognition programs such as reward systems or bonus plans offer tangible rewards for employees who exceed expectations. By following these best practices for building loyalty in your workforce, you can create an employer brand in India that attracts top

Crafting a Winning Employer Brand: Case Studies From India

If you are looking for some real-world examples to inspire your own employer brand strategy, consider the case studies below from Indian businesses.

Tata Motors

Tata Motors is one of the leading car manufactures in India. To stay competitive in their industry, they created an employer brand strategy focused on developing a great work culture. This included recognizing and rewarding employees for going above and beyond their job roles, hosting team building exercises, and communicating their core values to everyone in the organization.

Thanks to this holistic employer brand strategy, Tata Motors saw improved employee engagement resulting in greater productivity and higher customer satisfaction.

WNS Global Services

WNS Global Services offers business process management services to global companies. They created an employer brand image focused on “WNS Pride”—their own recognizable culture that is woven into everything they do as a company.

To promote this culture among their employees, they established employee recognition programs and awards based on performance and team behaviors that fit with WNS Pride initiative. As a result of this successful employer brand initiative, WNS Global Services increased employee engagement by 20%.

By taking cues from these two examples, you too can create an effective employer brand image in India that will help generate higher talent attraction and retention rates in your organization.

Conclusion

Whether you’re a small business or a large organization, building an employer brand in India is an invaluable asset that can help you reach more talented and experienced candidates. Crafting an employer brand encompasses careful thought, research, and planning, but all the hard work you put into building a successful employer brand is worth it in the end.

The most successful employer brands keep their message consistent, use authentic and relatable language, and are open and transparent with job seekers. Demonstrate that your company is an employer of choice, not only by touting your benefits and values, but by integrating culture, job satisfaction, and team dynamics into your messaging.

With the right strategy and the right tools, you’ll be on your way to building a successful employer brand in India. And for helping you achieve success with your company, Sesame HR is perfect software for keeping your team united.