24 of March, 2025

The first premise for attracting talent to your ranks is to write a good job offer. However, not everyone knows how to write a convincing job offer.

Writing an effective job offer is crucial to attracting the best talent and filling vacancies efficiently. A good job offer not only describes the available position, but also communicates the company culture, benefits, and development opportunities it offers.

We will offer you the best advice so that your job offer is attractive. This way, it will be easier to attract talent.

Steps to write a job offer

As you well know, writing the job offer includes prior research. Based on this, we can establish a series of criteria and write the job ad.

It doesn’t end there, as the job offer must be shared and manage the applications received.

Defining the position before writing the job offer

The recruiter must be clear about the position to be filled and what the ideal profile is. To do this, they will have to analyze the position, the role or the number of vacancies.

Job analysis

Identify needs:

Description: analyze the specific needs of the team or department to determine the necessary competencies and skills.
Action: conduct interviews with supervisors and collaborators to understand the expectations of the position.

Establish objectives:

Description: define the objectives of the position and how it contributes to the success of the company.
Action: create a list of key tasks and responsibilities that the new employee must fulfill.

Ideal candidate profile:

Description: identify the qualities, skills, and experiences that the ideal candidate should possess.
Action: create a profile that includes technical skills, soft skills, and relevant experience.

Create the job description

Job title:
- Description: choose a clear and precise title that reflects the responsibilities and level of the position.
- Action: avoid ambiguous or overly creative titles that may confuse candidates.
Job summary:
- Description: provide a brief summary of the position that includes its purpose and main functions.
- Action: limit the summary to 2-3 sentences that capture the reader’s interest.
Responsibilities:
- Description: detail the main responsibilities and tasks of the position.
- Action: use bullets to list the tasks in a clear and organized manner.
Requirements:
- Description: specify minimum and desired requirements, including skills, experience, and education.
- Action: clearly distinguish between essential and desirable requirements.
Working conditions:
- Description: describe the work environment, work schedule, and any specific requirements of the position.
- Action: include information about the location, modality (on-site, hybrid, remote), and work benefits.

Write the job offer

We will start with the title, where we will omit acronyms. It is essential to include a keyword that identifies the position we offer.

This includes range and department. For example, “Digital Art Director”. You can use your competitor’s job offers as a reference.

Next, we move on to describing the ideal candidate profile. Among the information that cannot be missing are the desired experience and work history.

Also, the necessary skills. That’s why the job description is included: responsibilities, functions, and tasks.

The next step takes us to describe the working conditions. Salary, type of contract, and its duration is information that we should include.

If you don’t want to make a commitment, especially in terms of salary, you can use a range. Don’t forget to highlight the benefits and other motivational factors you can offer.

It’s always interesting to include a brief presentation of the company. It’s time to talk about our philosophy and culture or corporate values.

Especially if it’s a small or lesser-known company. You can add your website or social media profiles so that candidates can get to know you better.

We finish writing the job offer by inciting action. Indicate how to send the CV to interested candidates. You can provide the Human Resources email or the URL to your employment section.
Also indicate whether additional documents need to be provided: portfolio, letters of recommendation or motivation…

If you still have information to share with potential candidates, now is the time to do so. The more precise the job offer, the better.

Don’t forget to add the start date of the selection process and until when it will remain open. This way, we prevent applications from arriving late.

Share the job offer

Once you have written the job offer, all that remains is to share it in the appropriate place to reach the greatest number of candidates. Before that, make sure you have included all the information about the offered position.

Distribution Channels

Job portals:
- Description: publish the offer on job portals like LinkedIn, Indeed, and Glassdoor.
- Action: create company accounts on these portals and publish the offer with the greatest visibility possible.
Social Networks:
- Description: use social networks like LinkedIn, Twitter, and Facebook to promote the offer.
- Action: share the offer on the company’s official pages and in relevant groups.
Company website:
- Description: post the offer in the careers or jobs section of the company’s website.
- Action: ensure that the offer is well highlighted and easy to find.
Recruitment agencies:
- Description: collaborate with recruitment agencies that can help find suitable candidates.
- Action: provide the agency with a clear description of the position and requirements.
Networking:
- Description: use the company’s network of contacts to spread the offer.
- Action: ask current employees to share the offer on their personal networks.

Job offer models

Now that you know how to write a job offer, you can search for different models. You can find numerous examples of job offers on the Internet that we can adapt according to our needs.

No matter how many examples you might find on the Internet, none of them will fit what you need. It’s more, if you compare your job offer with the competition’s for the same position, it can differ.

The first step of those mentioned above is the key step for knowing how to write a job offer. Remember that you are not looking for a worker, but for a person who fits the position or vacancy.

Tips for writing a good job offer

Having HR software like Sesame HR is a great help in the whole process. Not only when writing the job offer, also in the management of applications.

Beyond using a solution like this, we have 5 tricks for writing a job offer:

The title, as clear as possible. “Finance Ninja”, “Programming Genius”… They may be good Twitter bios, but not the title of a job offer. This must be as precise as possible, avoiding acronyms, abbreviations or internal jargon.
Define the tasks of the position. Two companies can have a position with the same name and different tasks. That’s why it’s so important to define as precisely as possible the responsibilities and tasks of the job.
Provide a salary scale. We have also mentioned this before, but it’s important to stress it. If possible, indicate the salary. It will help you avoid candidates with too high salary expectations. A range or salary scale is better than “salary according to the candidate’s worth”.
What you’re looking for and what you offer. It’s as important to be specific about what you’re looking for as about what you can offer. In this sense, it’s crucial to differentiate between necessary and valuable skills or knowledge.
What can your company offer that others don’t? Benefits, carrer plan, flexible hours, the possibility of teleworking… Highlight those differentiating factors, your employer branding.

Remember that on the Sesame HR blog you have more tips and content on how to write a job offer.

And don’t miss our guides on recruitment and personnel selection!

Professional with over 20 years of extensive experience in various areas of Human Resources (Recruitment, Training, Occupational Risk Prevention, and Personnel Management). Experience in the Management Department: Broad understanding of the company and HR.

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cristinamartin

HR Content Specialist

Guide to writing the best job offers for companies