31 of March, 2025

The attraction and management of talent is essential for the proper functioning of the company. Without a strong talent attraction and retention plan that focuses on employees, it’s very likely that we won’t be able to get the professionals we want for our company.

Any entity seeks to make a high-quality staff selection in its workforce. A human team full of talent will effectively meet expectations and give the entity everything it needs to be as productive as possible. Learn more about how to create a talent attraction plan in this article.

Why attract talent to my company?

When talking about talent in Human Resources, it refers to the ability of a person to actively help the entity, achieving objectives and solving problems that may arise.

To understand why talent attraction is important, we must understand that our company needs its employees as much as the employees need the entity. Therefore, to attract talent in a globalized world, a talent attraction plan should be created.

In other words, if you have a roster full of talent, then you can meet expectations and give the company what it really needs to be more competitive and productive. This will allow it to grow and expand.

Hence, the need to know how to create a talent attraction plan that helps our organization to be more competitive in the labor market.

How to create a talent attraction plan

The first thing to know is, what is a talent attraction plan? This method refers to the company’s guide or roadmap, which:

Facilitates the detection of talent that might be interesting for the company.
Recruits those who serve to strengthen the organization.

It’s a procedure that needs to complement the rest of the company’s talent retention strategy, to prevent them from leaving. A talent attraction plan makes the organization stand out and differentiate itself from the rest, offering an ideal scenario in which employees can reach their maximum capacities and skills.

Steps to design the talent attraction plan

Do you want to know how to create a talent attraction plan? To develop this strategy, you need to follow a series of steps:

Define the talent profile: identify the needs of your company and the capacity of the team. Define the skills, experiences, and competencies that ideal candidates for each position must have. From there, you can know what talent the company has and what it doesn’t, and start the search and selection of personnel.
Analyze the labor market: research current market trends in your sector and region. Understand what motivates professionals to change jobs and what they value most in a job offer. In Spain, according to the latest INE report, job stability and professional growth opportunities are decisive factors.
Create a value proposition: develop a value proposition for the employee that highlights the benefits and advantages of working in your company. This includes not only the salary but also aspects such as organizational culture, development opportunities, and additional benefits.
Include talent development programs that allow the employees’ abilities to be combined with the company’s objectives.
Design a career plan.
Conduct performance surveys among your team. This serves to get their opinion, detect talent and incentivize it, as well as to know the deficiencies.
Use multiple communication channels: publish your job offers on various platforms to reach a wider audience. This includes job portals, social networks, job fairs, and collaborations with universities.
Optimize the selection process: an efficient and transparent selection process improves the candidate’s experience. Use digital tools to streamline the selection and make sure to keep constant communication with the candidates.
Measure and adjust: once the plan is implemented, it’s crucial to measure its effectiveness. Collect data on the number of candidates, the quality of hiring, and the satisfaction of new employees. Use this information to make continuous adjustments and improvements.

If you follow and take these points into account, you can easily and much more effectively create a talent attraction plan. The goal is not only to attract candidates’ attention but also to create a brand image that manages to captivate them.

3 strategies for attracting human talent in large companies

As we said before, the company needs its workers as much as they need it. If your entity is aware of this and offers good working conditions, the team will be much more comfortable and efficient.

Happy employees work more and achieve objectives more easily. Therefore, you should provide certain incentives to your team that encourage them to keep working to achieve them. These should be included in your talent attraction plan and are as follows:

Offer a good salary

While money isn’t everything, it’s one of the main ways to attract and capture talent. An attractive remuneration that’s appropriate to the conditions and demands of the offered position is certainly a big draw.

However, when creating the talent attraction plan, you should consider the so-called emotional salary. That is, the one that makes employees feel comfortable, happy, valued, and satisfied while doing their work.

Offering this emotional salary and extras such as work flexibility or restaurant checks can incentivize talent recruitment. In this way, you create a stronger connection between the organization and the employee, increasing commitment.

Similarly, bonuses and incentives, whether for productivity or extra payments, facilitate greater team involvement in achieving objectives.

Training and internal growth opportunities

If you want to get the most out of your team, you need to enhance their skills. For this, a employee training program included within the talent attraction plan can be useful.

This allows them to continue growing and increasing capabilities, while the entity increases its performance. At the same time, you will make it easier for internal growth, which is a good way to demonstrate that there are opportunities for progress within the company.

According to a recent Randstad study, 73% of workers in Spain regard training and professional development as a key factor in deciding on a job offer.

Good atmosphere and flexibility

A pleasant work environment is the best advertising for a company. This is why a good brand image is necessary, especially if offered by the team itself. Achieving a sense of belonging or giving recognition to workers’ achievements can generate a good work environment.

For this reason, it’s important to include in the talent attraction plan activities like team building or business coaching. This way, it strengthens corporate and collaborative culture, motivating workers.

Promote an inclusive and supportive organizational culture, where employees feel valued and respected. Offer options for telecommuting and flexible schedules that allow your employees to balance their personal and professional lives. Law 10/2021, of July 9, on remote work in Spain, sets the legal framework for teleworking and can serve as a basis for implementing these policies in your company.

Design your talent attraction campaign with Sesame HR

Designing an effective human talent attraction campaign is essential to ensure the success of your company.

Sesame HR offers you tools to facilitate this process and help you attract the best professionals. With our software, you will be able to:

Draft and publish job offers.
Monitor the selection process.
Conduct performance assessments.
Organize the onboarding process.
And much more!

Now that you know how to create a talent attraction plan in your company, we invite you to implement it as soon as possible. If you want, you can try the tool free for 14 days, you just need to register and see how you can improve the attraction of talent in your company.

Professional with over 20 years of extensive experience in various areas of Human Resources (Recruitment, Training, Occupational Risk Prevention, and Personnel Management). Experience in the Management Department: Broad understanding of the company and HR.

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cristinamartin

HR Content Specialist

How to design a talent attraction plan step by step